Ideation phase
The creation and qualification of ideas in focused workshops
![](https://zensemaking.com/wp-content/uploads/2022/07/Mask-Group-8.png)
Realisation phase
Solution in the ”innovation sweet spot” with an agile iterative approach
![](https://zensemaking.com/wp-content/uploads/2022/07/Mask-Group-101-1.png)
Launch phase
Realising the value potential and ensuring that the result is viable
![](https://zensemaking.com/wp-content/uploads/2022/07/Mask-Group-7.png)